As the 21st century dawned, automotive giants abandoned century-old collaborations with independent design ateliers, opting instead for in-house design hubs. Ferrari’s Roma emerges as a prime example of this shift, a grand tourer crafted entirely within the marque’s Maranello design center—yet it remains steeped in the timeless elegance of Pininfarina’s golden era, reimagined for the modern age.
Ferrari Roma: A Modern Ode to Elegance in the Era of In-House Design Dominance
As the 21st century dawned, automotive giants abandoned century-old collaborations with independent design ateliers, opting instead for in-house design hubs. Ferrari’s Roma emerges as a prime example of this shift, a grand tourer crafted entirely within the marque’s Maranello design center—yet it remains steeped in the timeless elegance of Pininfarina’s golden era, reimagined for the modern age.
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Unveiled in 2019, the Roma defies contemporary supercar tropes with its understated, sculpted silhouette. Ferrari’s in-house team, led by Flavio Manzoni, drew inspiration from 1960s GT icons like the 250 GT Lusso, blending a long hood, fastback profile, and subtle aerodynamic cues. The result is a 2+2 coupe that eschews angular aggression for flowing lines, with details like hidden door handles and a seamless front grille emphasizing sophistication. Under the hood, a 3.9-liter twin-turbo V8 (612 hp) delivers 320 km/h top speeds, mated to an 8-speed dual-clutch transmission for both grand touring comfort and spirited performance.
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The Roma’s interior exemplifies Ferrari’s design evolution. Driver-focused controls coexist with luxury touches—leather upholstery, aluminum accents, and a dual-screen cockpit that balances vintage charm with modern tech. This blend reflects Ferrari’s in-house design philosophy: honoring heritage through innovation, not imitation. By overseeing every detail in-house, Ferrari ensures the Roma’s aesthetic and engineering align perfectly—a departure from the 20th-century model where design studios and manufacturers often operated in silos. As a result, the Roma stands as a testament to how in-house design has enabled brands to preserve legacy while driving innovation, crafting icons that are both timeless and thoroughly contemporary.
